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#Adobe revel customer service how to
#Adobe revel customer service series

For example, the profile of a product may include a SKU and description, whereas the profile of a person contains information like first name, last name, and email address. Record dataĪ profile is a representation of a subject, an organization or an individual, composed of many attributes (also known as record data). Therefore, the total number of profile fragments within Platform is likely to always be higher than the total number of merged profiles, as each profile is typically composed of multiple fragments from multiple datasets.

When the data from multiple datasets conflicts (for example one fragment lists the customer as “single” while the other lists the customer as “married”) the merge policy determines which information to prioritize and include in the profile for the individual. In other words, profile fragments represent a unique primary identity and the corresponding record or event data for that ID within a given dataset. When these fragments are ingested into Platform, they are merged together in order to create a single profile for that customer. For example, if a customer interacts with your brand across several channels, your organization will have multiple profile fragments related to that single customer appearing in multiple datasets. Profile fragments vs merged profilesĮach individual customer profile is composed of multiple profile fragments that have been merged to form a single view of that customer.

#Adobe revel customer service how to

To learn how to access and work with the Profile dashboard in the UI, and detailed information regarding the metrics displayed in the dashboard, refer to the Profile dashboard UI guide. The Experience Platform UI provides a dashboard through which you can view important information about your Real-time Customer Profile data, as captured during a daily snapshot. For more information, including a list of guidelines and example use cases, please read the Profile guardrails documentation. This includes soft limits that will result in performance degradation, as well has hard limits that will result in errors and system breakages.

#Adobe revel customer service series

Profile guardrailsĮxperience Platform provides a series of guardrails to help you avoid creating Experience Data Model (XDM) schemas which Real-time Customer Profile cannot support. The Profile store uses a Microsoft Azure Cosmos DB infrastructure and the Platform Data Lake uses Microsoft Azure Data Lake storage. The Profile store is separate from catalog data in the data lake and Identity Service data in the identity graph. Profile data storeĪlthough Real-time Customer Profile processes ingested data and uses Adobe Experience Platform Identity Service to merge related data through identity mapping, it maintains its own data in the Profile data store. Since dimensional and B2B entities only exist outside the primary entity, these are only used for batch segmentation.

B2B entity: Entities that describe the profile’s relationship with business-to-business accounts and opportunities.

This is also known as the lookup entity or classification entity.

Dimensional entity: The entity that is used to simplify the data modelling process for information shared across events or profile records.

Other entities allow the segmentation engine to utilize data outside of the primary entity of the profile, and include the following: The primary entity is composed of traits, behaviors, and segment memberships of a profile. Profile entity compositionĪ Real-time Customer Profile is composed of a main entity, called the primary entity, and various supporting entities. The following sections highlight some of the core concepts that you must understand in order to effectively build and maintain profiles within Platform. This feature enables marketers to drive coordinated, consistent and relevant experiences with their audiences across multiple channels. Real-time Customer Profile merges data from various enterprise systems and then provides access to that data in the form of customer profiles with related time series events. The relationship between Real-time Customer Profile and other services within Experience Platform is highlighted in the following diagram: This overview will help you understand the role and use of Real-time Customer Profile in Experience Platform. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction. With Real-time Customer Profile, you can see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party. Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand.